Operations Mastermind

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PROFILE OR SUMMARY

A seasoned operations leader with extensive experience as a small business owner, and a strong foundation in production and operations within a creative agency environment. Proven ability to streamline processes, lead cross-functional teams, and implement innovative solutions to drive efficiency and growth. Seeking to empower teams, define workflows, and optimize for agency growth.

PROFESSIONAL EXPERIENCE

Director of Operations, Remote

Fractional

Operations Leader for agencies and entrepreneurs

Led creative campaign production, translating creative ideas into project roadmaps.
Develop onboarding process, managing talent and vendors from contract negotiation to post.
OptimizeScope and SOW development
Built out financial and project dashboards to monitor project health so that exec’s have info in realtime, speeding up decision-making and reducing meetings.
Designed end-to-end workflow with automation components to optimize client experience and reduce delivery friction

MSFC, Athens, GA

September 2018 – Present

Co-Owner

Small Business: Custom Metal Fabrication, Furniture Design, and Welding Workshops

Spearhead marketing efforts: built and rebuilt multiple websites showcasing portfolio, e-commerce, and class registration tie-ins, craft and manage outreach, lead gen for multiple brands; introducing brands to a new geographic market.
Craft and deploy paid, owned, and earned strategy and assets resulting in 200% increase in sales and multiple news articles.
Lead Project Management and Operations, enhanced workflow with new tools and methodologies, boosting team efficiency by 10%.

Iris Worldwide, Atlanta, GA

March 2024 – October 2024

Director of Creative Operations

Global Advertising Agency

Led daily agency operations to enhance efficiency and maintain a system of tools, processes, and practices,
Focused on workload and capacity management of a 30-person creative team on 20-plus projects.
Created training materials and taught in-person sessions to boost productivity; developed SOPs and agency operations Playbook.
Pioneered an agency/client collaborative agile workstream, resulting in $40k revenue stream.
Re-engineered project kickoff methodologies, focusing on clear team alignment and detailed project breakdowns that reduced time to market and production costs while increasing project quality.

AgencyAgile, Remote

March 2020 - March 2024

Senior Consultant

Productivity Transformation training and advisory group

Trained teams (up to 200 people) on Agile techniques in in-person and remote multi-day workshops resulting in a 10 - 50% productivity boost, higher team and client satisfaction, reduced rework rate, and higher quality of delivery, exceeding client expectations.
Led a 1.5-year-long engagement designing, and coaching agile marketing teams for a major global pharma company resulting in a 30% improved end-to-end work velocity and improved processes noted by more than half the team.
Developed custom operating systems for multiple clients, training their teams and leadership on operating systems, related behaviors and techniques resulting in improved work quality, productivity, and how to empower teams.

360i, New York, NY

September 2013 – June 2018

Executive Digital Producer

Dentsu Advertising Agency

Oversaw production team executing Coca-Cola digital assets, National Geographic, Nestle, and Absolut campaigns with heavy digital components, driving cross-functional collaboration between Creative, Strategy, Account, Technology, User Experience, and Media teams, leading planning and totaling of $1.5M+ SOWs.
Mentored and managed a team of eight Producers/Program Managers, coaching and enforcing project methodology, resolving blockers, and facilitating team development in generating pitches and integrated multi-channel campaigns across Mini, Jameson, Absolut, Nestle, and Lean Cuisine brands.
Exceeded $1M in targets, managing a full portfolio of projects and clients, directing large activation delivery and process development; assessing project feasibility, identifying production partners, and risks and leading client communications.
Led discovery process and production of Google Home voice app, National Geographic: Bravo Tango Brain Training, Absolut #RefreshtheTalk 360 campaign (website, social, custom LED purses for the red carpet), Nestea.com website rebrand and site relaunch.

Early Career; Ogilvy Worldwide & NBCUniversal, Digital Producer & AOL, Manager of Photography and Founding Photographer

EDUCATION

Bachelors degree, Temple University, Philadelphia, PA
- Degree in Journalism, Public Relations and Advertising

COMPUTER SKILLS & TRAINING

Proficient in Microsoft Office (Word, PowerPoint, Project, and Excel), Office 365, Jira, Basecamp, Asana, Wrike, Hive, Click Up, Monday.com, SmartSheets, WordPress, Squarespace, Notion,
Experience with Google Analytics, Google Adwords and WordPress, Sprinkler, Hootsuite, Kajabe, Pipedrive, Hubspot, Slack, Airtable.
Prowess Project OBM University, 2024

Prowess OBM University is a 40-hour training program that includes mastering business operation, system automation, analytics/dashboarding, demand generation and growth strategies.

Certificate of Project Management: George Washington University
Agile Scrum Certified

Interests include:travel, yoga, making ice cream, and building a tiny farm.

Lauren Dobkin

Lauren.Dobkin@gmail.com

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